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Lornamead Takes on Lice

Rolls out mass market line just in time for summer camp.

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By: TOM BRANNA

Editor

As any parent of a grade schooler can tell you, lice is lousy—and the threat of it alone can strike fear among moms and school nurses alike. Lornamead has a new weapon they can enlist—Lice Shield, a line of hair care products that help repel lice while gently cleansing and conditioning hair. Lice Shield Shampoo & Conditioner in 1 and Leave-In Spray—which are billed as being gentle enough for everyday use on kids of all —will be stocked at CVS, Walgreens, Rite Aid and Wal-Mart for $9.99. ...

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